The Origin
“For years I sat inside some of the most sophisticated PE operations in the country — not as an observer, but as the person building the playbooks that made them run.”
Katie Finnegan
Founder — CALAR by ASAY
$400M+
Revenue overseen
Now that playbook
is yours.
Katie Finnegan oversaw more than $400M in revenue across 30+ companies. She built the operational systems that took businesses from $1M to $10M in 36 months. She was in the room deciding which companies were worth acquiring — and which ones weren't ready. The difference was almost always the systems behind them.
CALAR is a product of ASAY, Katie's advisory firm. The same institutional knowledge that informed hundreds of millions in PE decisions is now available through AI automation — for the business that wants to compete at that level without having to sell to get there.
What CALAR means
Straight-Shooting
We say what we mean. No jargon, no buzzwords, no vague promises about transformation. If it sounds like a vendor wrote it, we rewrite it. You get plain language and real numbers — every time.
Institutional Credibility
This isn't guesswork. This is the playbook built inside PE — the same frameworks used to scale $400M in revenue across 30+ businesses — now applied to AI automation for companies that want to grow without giving up control.
We Don't Set It and Forget It
We stay on. We're always looking out for you — monitoring what's working, adjusting what isn't, and making sure the systems keep delivering. We build it, run it, and own the outcome.
Execution Over Everything
Most AI projects stall in strategy. We skip straight to building. You'll have something live and working within a week of our first call — not a roadmap, a running system.